Calbee Inc.'s Frugra Group Manager Yumiko Aboshi Interview

Yumiko Aboshi, manager of the Frugra brand at Calbee Inc., speaks during an interview in Tokyo, Japan, on Tuesday, July 18, 2017. Calbee's granola snack had been around for 20 years, with no real change to its recipe or sales. Then Aboshi turned things around by pitching the cereal as a time-saver for a growing class of Japanese consumers just like her: working mothers. Photographer: Akio Kon/Bloomberg via Getty Images
Yumiko Aboshi, manager of the Frugra brand at Calbee Inc., speaks during an interview in Tokyo, Japan, on Tuesday, July 18, 2017. Calbee's granola snack had been around for 20 years, with no real change to its recipe or sales. Then Aboshi turned things around by pitching the cereal as a time-saver for a growing class of Japanese consumers just like her: working mothers. Photographer: Akio Kon/Bloomberg via Getty Images
Calbee Inc.'s Frugra Group Manager Yumiko Aboshi Interview
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Bloomberg / Contributor
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836016888
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Bloomberg
Date created:
July 18, 2017
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JAPAN CALBEE
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