HOLLYWOOD, CA - A Caltrans message board urges motorists to help save water on the northbound 101 fr

HOLLYWOOD, CA - A Caltrans message board urges motorists to help save water on the northbound 101 freeway in Hollywood. In response to the state's severe drought, Caltrans is launching a statewide educational campaign on the state's highways, urging all Californians to conserve water. Beginning today, California's more than 700 electronic highway signs will display the following water conservation message: SERIOUS DROUGHT HELP SAVE WATER"Caltrans has taken action to sharply restrict water usage," said Caltrans Director Malcolm Dougherty. "Using our highway message signs, we are asking California's 24 million drivers to join us in this important effort."Caltrans will support the www.saveourh20.org campaign by using California's electronic Changeable Message Signs along the highways to raise awareness of the severe drought and encourage Californians to conserve water. The signs will be activated when there are no critical emergency or traffic safety messages or Amber Alerts. (Photo by Brian van der Brug/Los Angeles Times via Getty Images)