Rainbowwashing, Pinkwashing, Pridewashing, Whitewashing as a marketing trend and marketing strategy. Company taking advantage of LGBTQIA+ Community for marketing purposes and image enhancement. - stock photo

A paint roller paints the rainbow flag (pride flag) on a pink background. Pride Month as a corporate communications initiative. Pride Month as part of the marketing strategy. HR Management and Human Resources Marketing. Employer Branding. Emphasizing tolerance and equality. Pride Month as a trend for companies. LGBTQ+ Marketing, LGBT Marketing. Pride Month trending on Social Media. Exploiting the queer community to improve the image of a brand. Fighting for equal rights for all genders and people of different sexual identities and orientations, as well as celebrating diversity and freedom. Brand logo in rainbow colors. Rainbow flag as a symbol of the queer community. Marketing campaign. Pretending to identify with the LGBT movement to promote certain products, people, organizations or states, thereby appearing modern, progressive and tolerant. Gender justice and sexual and gender self-determination. Brands that officially show solidarity with homosexuals, bisexuals, transsexuals, but in practice act differently. Sustainability communication. A company is committed to tolerance, equality, openness and respect for all genders and lifestyles.